Holding the Camera

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Spector Books, 2019. First edition.
Softcover, with dust jacket, 304 pp., 290 b/w illustrations, 211 x 284 mm. Collected, edited and designed by Alberto Vieceli. Text by Nadine Olonetzy (German / English).

Between September 2015 and July 2019, Alberto Vieceli collected more than 700 images from instructions, brochures, magazines, manuals, and advertisements for this publication. A total of 330 of these images are depicted in Holding the Camera. Although the author took great care in compiling the information in the index, errors cannot be entirely rulled out.

How one tilts the camera, holds it with both hands in front of the waist. How one looks through the viewfinder, gazes one-eyed into the world. How one hides it in stockings, behind the back, and how one lets it peep out from behind the corner of a building, as though it were a detective. Holding the Camera shows a pictorial genre from the now extinct era of analogue photography. Like the dinosaurs, supposedly the victims of a violent meteorite bombardement, also these images that were once distributed a million times over in instructions and advertisements, have been erased, deleted.

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