Selected as one of the Best Books of 2012 by Martin Parr, Adam Bell, Christian Patterson, Colin Pantall, Tom Claxton, Jeffrey Ladd
"I was knocked out by the new Schmidt book. (…) it's all about food production in a very surreal and abstract way. For me it is his best work since Waffenruhe." — Martin Parr
The first milestone of photography in the 21st century. It is nothing less than the proclamation of an epochal artistic work, one of the great works, a series that later generations would regard as a milestone in the 21st century because it is not just the zenith of art, but also the very pinnacle of its own era. Michael Schmidt has been working on this series for many years; he has gathered these views on his extensive travels through Europe as if as a matter of course – images that will affect every viewer.
The artist is not concerned with sensations, with the shots and the shocks of the topic itself, but more about an individual, balanced composition, representation and sequence of images of an artwork whose thematic focus concerns many people: Food. And this means production on an industrial scale. Anybody browsing through this incisive portrait of our basic needs for life will realise that Michael Schmidt is able to show our world with empathy even in foodstuffs deprived of their functionality.