The publication documents 10x10 American Photobooks project. It presents 100 contemporary American artists' photobooks selected by 10 specialists in a reading room and an additional 200 books online from the perspective of 10 American and 10 Japanese photobook specialists, who have each been asked to select 10 books by American photographers published in the last 25 years. All the selected books along with essays (not previously published) highlighting different aspects of contemporary American photobooks.
Essays by David Levi Strauss, Tony White, Miwa Susuda, Ken Schles, Evan Mirapaul, Andrew Roth, Bernard Yenelouis, Michael Saur, Bryan Formhals and William E. Jones.
10×10 American Reading Room Specialists: Shannon Michael Cane; Lindsey Castillo, Rebecca O'Keefe, and Grant Willing; Bruno Ceschel; Christina Labey; Larissa Leclair; Leigh Ledare; Harper Levine and John Gossage; David Senior; David Solo; Alec Soth and Brad Zellar
10×10 American Online Specialists / English Language: Adam Bell, Tom Claxton, Jörg Colberg, Matt Johnson, Melanie McWorter, Eric Miles, James Pomerantz, Heidi Sanders, Douglas Stockdale, Philip Tomaru
10×10 American Online Specialists / Japanese Language: Kazuhiro Yamaji; Takayuki Kobayashi; Yumi Goto; Taka Kawachi; Ihiro Hayami and Atsushi Hamanaka; Sawako Fukai; Mika Kobayashi; Akira Higashikata; Yoshikatsu Fujii 10×10 American Publication Writers: Bryan Formhals, William E. Jones, Evan Mirapaul, Andrew Roth, Michael Saur, Ken Schles, David Levi Strauss, Miwa Susuda, Tony White, Bernard Yenelouis